Ujiyasu Houjou

Ujiyasu is a master of war and a crafty general who aims to seize complete supremacy of the Kantō area. He is rowdy and reckless, showing no fear at all when faced with dire situations. Although seemingly fearless and brazen, he is really a compassionate man who can easily understand and empathize the words of his countrymen, whether they are common man or soldiers.

(Source: Koei Wikia)